Short answer
Do not sell generic research. Sell a narrow output: competitor summaries, market scans, lead lists, customer review synthesis, trend briefs, or decision notes for one buyer type.
The three HugoMojo paths
HugoMojo uses three starting paths because the same AI tool creates different work for different people. The right first move depends on your real constraints.
HunterService-first. Use AI to shape one offer and message potential buyers.
ArtisanAsset-first. Use AI to turn one repeated problem into a small template, checklist, or guide.
ArchitectSystem-first. Use AI to review messy business workflows and find process improvements.
What to do next
This can be Hunter if you sell it directly, or Artisan if you turn repeated research into a reusable report template.
Stop testing the wrong path
Use the free scanner to see what to stop copying and what first move to test today.