Short answer
A service can produce faster signal but needs communication and delivery. A digital product can scale better later but needs a sharp problem, packaging, and distribution.
The three HugoMojo paths
HugoMojo uses three starting paths because the same AI tool creates different work for different people. The right first move depends on your real constraints.
HunterService-first. Use AI to shape one offer and message potential buyers.
ArtisanAsset-first. Use AI to turn one repeated problem into a small template, checklist, or guide.
ArchitectSystem-first. Use AI to review messy business workflows and find process improvements.
What to do next
This is the Hunter versus Artisan decision. Your constraints matter more than the business model trend.
Stop testing the wrong path
Use the free scanner to see what to stop copying and what first move to test today.