Short answer
Look for complaints about slow work, unclear decisions, repeated writing, messy data, manual research, missed follow-ups, confusing tools, or inconsistent processes. Those are better starting points than random AI features.
The three HugoMojo paths
HugoMojo uses three starting paths because the same AI tool creates different work for different people. The right first move depends on your real constraints.
HunterService-first. Use AI to shape one offer and message potential buyers.
ArtisanAsset-first. Use AI to turn one repeated problem into a small template, checklist, or guide.
ArchitectSystem-first. Use AI to review messy business workflows and find process improvements.
What to do next
After you find the problem, choose whether to answer it with a service, an asset, or a system review.
Find your path
Take the free HugoMojo scanner. It uses 16 practical questions to find whether your first AI income path is Hunter, Artisan, or Architect.